Download How to Write Fundraising Materials That Raise More Money: The Art, the Science, the Secrets
Download How to Write Fundraising Materials That Raise More Money: The Art, the Science, the Secrets
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How to Write Fundraising Materials That Raise More Money: The Art, the Science, the Secrets
Download How to Write Fundraising Materials That Raise More Money: The Art, the Science, the Secrets
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Review
"A tasty feast of ideas, secrets, and uncommon concepts. It guarantees your success at writing materials that sizzle and inspire." -- Jerold Panas, Author of Asking and The Fundraising Habits of Supremely Successful Boards"Get the book and read it! It has bucket loads of common sense practical advice." -- Richard Radcliffe"Tom Ahern not only writes intelligently about writing, he writes extraordinarily well. His book is a call to action." --Kay Sprinkel Grace, Author of Over Goal!
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From the Publisher
As journalist Gene Fowler put it, "Writing is easy. All you do is stare at a blank sheet of paper until drops of blood form on your forehead." Certainly, many of us in fundraising feel that way. Whenever we're called upon to draft a solicitation letter, or write copy for the website, or produce a few passages for the annual report, or, heaven forbid, long stretches of a proposal or case statement, we sit there ... and if we're lucky crank out serviceable prose. Few would call it sparkling. And too few are moved to write a check in response. Each year, bland writing costs organizations mountains of revenue. A) There's the expense of producing the materials - the printing, production, and processing, to say nothing of the postage costs. B) But much more consequential is the lost revenue - the money not raised when these homogenized materials fail to connect with the very people who would donate if they were motivated by what they read. It needn't be this way, and it won't be this way any longer for those who invest a few hours in Tom Ahern's new book, How to Write Fundraising Materials that Raise More Money. But here's a twist: Even if you don't write much, you should read this book. Why? Because it's about more than writing - much more. In truth, the publisher might have called the book: Getting inside the mind of donors and communicating in a way that inspires their loyalty and generosity. What Ahern does ¬- while showing you how to craft your materials - is to plumb the psychology of donors, uncovering what stimulates interest and instills confidence. His advice applies to all forms communications, written and verbal. The short odds are that How to Write Fundraising Materials that Raise More Money will secure a spot in the pantheon of the best fundraising books ever written. Communicating with donors is the bedrock of all fundraising. And no book addresses this topic with such virtuosity.
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Product details
Paperback: 187 pages
Publisher: Emerson & Church Publishers; 1 edition (February 15, 2007)
Language: English
ISBN-10: 1889102318
ISBN-13: 978-1889102313
Product Dimensions:
5.5 x 0.2 x 8.2 inches
Shipping Weight: 6.4 ounces (View shipping rates and policies)
Average Customer Review:
4.3 out of 5 stars
22 customer reviews
Amazon Best Sellers Rank:
#408,038 in Books (See Top 100 in Books)
For such a tough topic, fundraising I thought is was rather well. Talks about tricks of trade. Which words to use and which ones not to use. How to address people and ultimately how to raise more money for a cause.Very nice easy reading filled with personality writing style. It's worth the time and money. Go ahead, close your eyes, and but the book:)
Good book, but not designed for professional fundraisers. Greta for volunteers, board members or anyone needing to write for fundraising. In general anyone can benefit who needs to write for others to read and act on.
Well written (as you would hope, given the subject matter!), easy to read, but full of great wisdom and tips. I started out just highlighting info I really wanted to refer back to, but reading it gave me so many ideas for my charity that I started keeping a little notebook and pen with it. Highly recommended. Practical and useful, not at all like a textbook.
THE standard for the art of producing effective fundraising materials. I keep a copy at my desk for ready reference.
I was struggling mightily with an email campaign when this book arrived in the post. I sat down and read the book in an hour and produced copy that got exceptional results under circumstances that were less than ideal. This book needs to be on every fundraiser's bookshelf.
Great book! It was easy to read through, but also easy to look up essential information later. Highly recommended.
I was too ambitious, I guess. This book did not tell me at all how to write anything. It told me the author's stories of what he did for people that paid him to get funding for them.I have been had.
Being new at fund-raising,I was very pleased to find a book that was written in language I could understand. Every industry has their own "language" and this one is no different. This book is written by someone that knows exactly what he is talking about and how to convey it to someone is new to the business. I would highly recommend this book for the beginner and those looking for new ideas.
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